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Bitcoin Magazine
Thesis* Acquires Lolli to Expand Bitcoin Rewards Ecosystem
Thesis*, a Bitcoin-focused enterprise studio, introduced its acquisition of Lolli, a bitcoin rewards platform, in a transfer to combine it with its broader ecosystem of corporations such as Fold, Mezo, and tBTC.
The announcement outlines plans to improve shopper Bitcoin experiences through expanded rewards and new partnerships.
Lolli, based in 2018 claims to have rewarded over 600,000 customers with more than $20 million in bitcoin through procuring at 50,000+ shops and enjoying 1,000+ cellular video games. Lolli’s platform is designed to make Bitcoin accessible by providing cashback and rewards for on a regular basis actions. Thesis*, working since 2014, has constructed Bitcoin-native initiatives like Fold, which lately turned a publicly traded Bitcoin monetary providers firm under the management of Matt Luongo, its CEO and Fold’s co-founder.
“Having competed alongside Lolli for years, I’ve admired their ability to onboard users through accessible and engaging experiences. At Thesis*, we believe Bitcoin’s real growth is driven by everyday interactions — shopping, gaming, spending — not just investment portfolios,” mentioned Luongo who will now lead Lolli’s next part. He added that Lolli’s person base and reward mannequin align with its imaginative and prescient of driving Bitcoin adoption through sensible use circumstances.
Lolli’s founder and former CEO, Alex Adelman, added that “We are excited to join forces with Thesis* to power the next phase of bitcoin adoption through rewards with Lolli. Thesis* brings both deep infrastructure expertise and a shared vision, enabling us to significantly enhance our platform.” Thesis* believes this acquisition will handle fragmentation in the Bitcoin shopper expertise by uniting Lolli’s rewards with Fold’s monetary providers and its broader ecosystem.
Thesis* outlines several deliberate upgrades for Lolli under Loungo’s management. It intends to improve the Arcade and Daily Stack options with more video games, quests, and bigger rewards. A new “Lolli Market” is in growth, which seeks to supply more manufacturers, increased cashback charges and international accessibility. Thesis* plans to introduce instantaneous reward payouts later in 2025, responding to person demand for sooner redemptions. Additionally, Lolli will collaborate with Fold on an expanded reward card market to enhance incomes alternatives.
For international attain, Lolli is now creating an worldwide enlargement technique to convey bitcoin rewards beyond the U.S. To assist these adjustments, Thesis* plans to migrate Lolli to a more scalable infrastructure. The firm claims this will strengthen Lolli’s skill to onboard new customers and deal with elevated exercise.
Thesis* sees this acquisition as a step toward a round Bitcoin economic system, where incomes and spending bitcoin are seamless. It hopes the integration of Lolli with Fold, Mezo and tBTC will shut the hole between bitcoin rewards and on a regular basis use, making adoption simpler for hundreds of thousands.
This put up Thesis* Acquires Lolli to Expand Bitcoin Rewards Ecosystem first appeared on Bitcoin Magazine and is written by Juan Galt.
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