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Bitcoin Magazine
Metaplanet Enters ‘Bitcoin Gold Rush’ with Plans to Buy 210,000 BTC by 2027
Metaplanet, well known as Japan’s main Bitcoin treasury firm, has introduced its plans to become the world’s second largest company bitcoin holder by 2027, aiming to use its rising reserves to purchase cash-generating companies.
“We think of it as a bitcoin gold rush,” mentioned Metapanet CEO Simon Gerovich. “We need to accumulate as much bitcoin as we can… to get to a point where we’ve reached escape velocity and it just makes it very difficult for others to catch up.”
Metaplanet, at present the world’s fifth largest company bitcoin holder, introduced plans last month to aggressively develop its holdings from 15,555 to over 210,000 bitcoin by the finish of 2027, an quantity equal to roughly 1% of all bitcoin that will exist, valued at practically $23 billion at at present’s costs.
Path to ₿210,000 up to date pic.twitter.com/CUgVTIicJF— Simon Gerovich (@gerovich) July 7, 2025
“Then we have phase two… when bitcoin, like securities or government bonds, can be deposited with banks and then they’ll provide very attractive financing against that asset,” Gerovich acknowledged. “We’ll get cash that we can use to buy profitable businesses, cash-flowing businesses.”
Gerovich, who was once a Goldman Sachs banker in Tokyo, has grown Metaplanet’s inventory market capitalization to over ¥1 trillion ($7 billion). Its Tokyo-listed shares have surged more than 345% this 12 months after the firm shifted its focus in 2024 to working as a bitcoin treasury agency.
Metaplanet’s technique follows the playbook of Michael Saylor’s Strategy which has turned into a bitcoin funding car. Strategy holds 597,000 bitcoin and has reached a market valuation of $112 billion, far surpassing the present worth of its holdings.
If Metaplanet reaches its 210,000 bitcoin goal, it would seemingly become the second largest company bitcoin holder behind Strategy. With only about 1 million bitcoin left to be mined out of the whole 21 million, Gerovich expects, “four to six years is probably phase one in this Bitcoin accumulation phase, and then beyond that it becomes incrementally more difficult,” he mentioned.
Gerovich mentioned he would “never” promote any bitcoin and plans to hold elevating capital to purchase more. He is open to issuing most well-liked shares but opposes utilizing convertible debt. “I don’t want to have to pay back the money in three, four years’ time and have whether or not we need to repay be linked to an arbitrary share price,” he mentioned.
“I encourage people to short our stock if they don’t believe in the story,” Gerovich concluded.
This put up Metaplanet Enters ‘Bitcoin Gold Rush’ with Plans to Buy 210,000 BTC by 2027 first appeared on Bitcoin Magazine and is written by Oscar Zarraga Perez.
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