Tuesday, August 25, 2026

Donald Trump Jr. Invests $4 Million in Bitcoin Treasury Company Thumzup Media

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Bitcoin Magazine

Donald Trump Jr. Invests $4 Million in Bitcoin Treasury Company Thumzup Media

Donald Trump Jr. has bought 350,000 shares in Thumzup Media Corp., a struggling social media startup that not too long ago adopted a Bitcoin treasury technique. The funding, valued at over $4 million, strengthens Trump Jr.’s involvement in the Bitcoin area as his household more and more aligns with digital asset ventures.

“Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management,” stated the CEO of Thumzup Robert Steele. “We believe that a diversified approach to digital assets could enhance our financial flexibility as we continue to scale our AdTech platform and grow our advertiser base.”

Thumzup, which permits customers to earn cash by selling merchandise on Instagram, reported just $151 in income and a $2.2 million loss in Q1 2025. Despite its funds, the firm made headlines in January when it shifted most of its liquid reserves into Bitcoin, now holding over $2 million in Bitcoin. The agency introduced Wednesday it will develop its holdings to embrace six other cash utilizing proceeds from a $6 million non-public inventory placement.

Trump Jr.’s buy got here after a suggestion from his funding adviser, according to Bloomberg. While Trump Jr. reportedly has no operational position in Thumzup, both Trump Jr. and Eric Trump serve as advisers to Dominari Securities, the agency that organized the inventory placement.

The funding displays a rising focus on Bitcoin by corporations related to the Trump household. Eric Trump not too long ago joined the advisory board of Metaplanet, Japan’s main Bitcoin treasury agency. The firm presently holds 15,555 BTC and goals to enhance that to 210,000 BTC, changing into the second largest company holder of Bitcoin by 2027.

Meanwhile, Trump Media and Technology Group, the mother or father firm of Truth Social, is taking main steps to combine Bitcoin into its monetary technique. In June, the firm filed with the SEC to launch the Truth Social Bitcoin ETF, a fund that will straight maintain Bitcoin and mirror its value efficiency. 

In addition to the ETF, Trump Media has dedicated $2.5 billion toward constructing its own Bitcoin treasury. At the 2025 Bitcoin Conference, Donald Trump Jr. emphasised the firm’s route, saying, “We’re seriously on crypto—we’re seriously on Bitcoin,” stated Trump Jr. “We’re in three major deals. I believe we’re at the beginning of what will be the future of finance. And the opportunity is massive.”

This submit Donald Trump Jr. Invests $4 Million in Bitcoin Treasury Company Thumzup Media first appeared on Bitcoin Magazine and is written by Oscar Zarraga Perez.

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